India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
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When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
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I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
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Had written a post sometime back on what we can learn from tea bag marketing! Revisiting the theme of smaller SKUs of thought! As planners( ...
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I had made myself a promise last year to attend more industry fora, at least the ones in Mumbai. Have been quite regular. And would urge all...
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The Goliaths rule the world today. Well almost! They control the networks and the software platforms. And even the template of this blog. Th...
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A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
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As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
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Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
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BBH is among the agencies that I admire more than I know about. It's more in the mindspace as it's India entry is the staple scoop o...
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Just finished my second cup of well-made Darjeeling tea in my favourite white cup! Ah the small pleasures of life...Getting ready for a long...
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