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Friday, April 2

From Social Media to Social Conciousness

It's a nice long weekend and Neo and I are at Cinnamon. Him drawing on some clay pots! And me trying to unwind and forage for ideas and inspiration.

One of the things that has niggled my mind for some time is how to better use social media for social causes, community service, bridge the gap between the haves and the have-nots, create a better work environment, create more meaningful work for everyone, make more meaningful connections and not just the quantity of connections...

So, in the morniing when I stumbled upon this profound and brilliant article by Umair Haque on the HBR site, thought of sharing it...

He talks about the "message" of the Internet's social revolution as being more meaningful work, economics, politics, society, and organization. Social media promises radically more meaning: to make stuff matter, once again, in human terms, not just financial ones.

Yet, Haque points out most "social media" strategies have one or more of three goals: to "push product," "build buzz," or "engage consumers." None of these lives up to the Internet's promise of meaning.

They're just slightly cleverer ways to sell more of the same old junk. But the great challenge of the 21st century is making stuff radically better in the first place — stuff that creates what he calls thicker value.

Umair talks about the 7 social strategies that are turning yesterday's zombieconomy upside down - Character, Creativity, Control, Culture, Clarity, Cohesion, Choreography - They're what he looks for when evaluating investments, innovations, and ideas across the social mediascape.

A must read, immerse and act!

3 comments:

Sorcerer said...

First time here..
nice ..

Lydia said...

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ms said...

internet's goals were "instant connectivity and information" - it is a tool, a service. you know how they say that education can only train intelligence and not create it? similarly, internet can only provide a platform for all the social causes and community develtopment activists out there. we have come a long way from village elders gathering under the peepul tree and the "gram sevikas and sewaks" touring their territories.