Pepsico delivers another advertising dud. The new 7UP commercial, BBDO's opening shot is quite a let down. You can view the TVC on youtube here...Though, I like the Bheja Fry. 7Up Try tag-line, found the plot bland and straight from the 80's! Countless fizz and non-fizz brands have done similar stuff to death...Don't know why they couldn't get a smarter rendition...
The little that I know of youth brands...
1. 38 trying to be 18 won't work.
2. Cool and dumb don't bed together!
3. Recycling works well for the environment, not for ads.
4. We live in an age where 80% of the brands are young. So, the really young@heart brands must lead the conversation. Through new stories, fresh insights(a la Sprite), new technology...Or simply a great(expensive) execution like the 2cr Thums Up fillum!!
But, maybe BBDO deserves the benefit of doubt. It's their maiden over.
So, Bheja Fry. Phir Karo Try!!
