That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...
My Oct 30th post was on 'The Indian Youth and PDA' . Of course the observation lens was that of a 30+ guy! After the post, I had ask...
Saturday, November 4
Indian Youth and Technology
This is well second in the series...The first one was Indian Youth and PDA. Once again carried by a very enthu planner(virtual)!
Though the sample was very select and skewed towards the upper strata, the findings are interesting and the fringe is where the action is!
1.The young uns do not consider a walkman, disc man a gadget anymore, even though its their first gadget. The ubiquitous mobile, their PC, iPod, etc. are the new gadgets.
Every generation takes the generic low-tech stuff for granted. The 'Gadget' tag is then reserved for the lil hi-techy stuff!
2. This is interesting - the non-earning youth change their mobile phones more often than the earning ones( baap ka maal, gaddhe mein daal, as my class X maths teacher Mr. Fernandez would say). They buy a new one every year( sometimes within a year). The shelf life of a mobile phone is reducing every day. Remember, it's a fashion accessory for them and not just a phone!
3. Mobile is a requirement at 16. Most parents have promised their kids a mobile for their 16th birthday!
4. On a 4 GB ipod, one only listens to about 50 songs max and the 2500 songs in it are not replaced for over a year sometimes. Chris Anderson's The Long Tail in operation. BTW, Harshal have you bought the book? I am planning to do so over the weekend...
5. The 'Gamer' has arrived. I think he is getting mainstreamed( what say?).He seems to live in a completely virtual world, he is not interested in anything close to real world. Not interested in current news updates, stereotype movies etc. Only a Matrix will excite him. He will only shop swanky watches, bikes, and live as closely to the virtual world he indulges in through the PS2 or the X Box.
Even on television 'the Gamer' watches only animated movies and Cartoon channels.
Meraj, do some of your IIT friends, fall in the geek/ gamer archetype...I personally don't know any of them!
6. Orkuting has a very high frequency, but does not seem to have depth. i.e the youth log onto to it EVER SO often … but do not have lengthy conversations. It fulfills the need to stay in touch with everybody.
They find friends on orkut and call for a chat in a messenger; coz chatting on Orkut looses privacy!
7. Online shopping - Lack of a credit card seems to be the obstacle. Immense scope for product innovation in credit cards here!
Most people, who claim to dislike online shopping, have never tried at all.
8. Good ole TV in death throes. The thrill of catching up with your fav serial seems to have vanished. Good time for DTH entry and TiVO!
9. Androgyny seems to be the trend. Like in shopping habits, in acquisition of gadgets and that hitherto male bastion -Gaming( though in India it might take a while).
Even the mobile handsets seem to be morphing towards a rounded edges, feminine feel and yet a masculine core. Guys what would be the most androgynous handset in the market?
10. The collapse of age. The kids are displaying adult like behaviour. The adults wanna play. My father is a case in point!
Have you noticed other trends. Do share...
It would be great if all of us could append our own changing media/ gadget acquisition habits. Love to compile and analyse the direction we are moving! Although this does give some sense!