60 second commercial, 1 minute thoughts:-) Just saw the new Titan ad on youtube.
I liked the spot. My planner was harsher at 5/10. But Aamir is going the SRK way. Not that credible. Bit Preachy. 'Crafted-in-the-studio-reality'. But still better than what's on offer this month!
I was also grappling with the thought that 'naya idea nahin hai' but does that matter anymore!! And I felt 'Be Born Everyday' is a more powerful tag than 'Be More'. Hate this 'More' tag...
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen... -
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers... -
As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla... -
Offline or online, India seems to be the flavour of the year/ decade! At least the select media that I manage to consume suggests so! As alw...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a... -
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ... -
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
Wednesday, July 9
Be Born Everyday.
Subscribe to:
Post Comments (Atom)
3 comments:
completely agree. 'more' taglines are so passe!
completely agree. 'more' taglines are so passe!
Some very good strategic creative there - perhaps a bit harsh to judge it so soon.
"More" is almost a literal translation of Titan's business intent (that of getting people to own more than a single timepiece)
Nice execution, and some well written lines, by the eminently capable Kunj Shah, I love these two, in particular..
"Doosaron ki galtiyon se kya seekhna… make your own mistakes, yaar!
And, never resemble your passport photo for more than 3 months"
Of course, Aamir as usual is alright. Not too shabby.
Post a Comment