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Wednesday, July 9

Be Born Everyday.

60 second commercial, 1 minute thoughts:-) Just saw the new Titan ad on youtube.

I liked the spot. My planner was harsher at 5/10. But Aamir is going the SRK way. Not that credible. Bit Preachy. 'Crafted-in-the-studio-reality'. But still better than what's on offer this month!

I was also grappling with the thought that 'naya idea nahin hai' but does that matter anymore!! And I felt 'Be Born Everyday' is a more powerful tag than 'Be More'. Hate this 'More' tag...

3 comments:

POOJA NAIR said...

completely agree. 'more' taglines are so passe!

POOJA NAIR said...

completely agree. 'more' taglines are so passe!

reptile said...

Some very good strategic creative there - perhaps a bit harsh to judge it so soon.

"More" is almost a literal translation of Titan's business intent (that of getting people to own more than a single timepiece)

Nice execution, and some well written lines, by the eminently capable Kunj Shah, I love these two, in particular..

"Doosaron ki galtiyon se kya seekhna… make your own mistakes, yaar!
And, never resemble your passport photo for more than 3 months"

Of course, Aamir as usual is alright. Not too shabby.