I was there most of last week in Hongkong for a workshop! All the planners in the region were there...
For a change power-point was subservient to conversations. And there was loads of visual thinking! We drew and thought aloud and the other way around.
1. I was pleasantly surprised how powerful the medium could be in framing a strategic issue and trying to solve it.
2. It was a lot easier to co-solve problems when one thought in pictures.
3. What I liked most was that pictures allowed me to stay longer with the problem. I am going to adopt more of this visual thinking in my day-to-day work...
4. And would love to have a visualiser in the planning team. Or out-source one for planning!
5. It also saved a whole lot of time. Opened up time for thinking. We used this picture to make a point/ story/ thot thumb-nail about how planning can be made more 'influential'...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...
-
That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p...
3 comments:
very interesting. i enjoy worskshops that compell you to think...i enjoy the various stimulants used to make people think...
visual thinking sounds like fun...
yes it was good fun. but more importantly it allowed to ask 'better questions' . Often we are obsessed with seeking 'better' solutions whereas the game changer is asking the 'better question'...
and you look very nice in the pic. Mrs Nair!!
Hi Manish
Thnks for sharing some of the learnings of the workshop.
I think planners should get trained in the art of story telling , hopefully there are some workshops for that too being held in the country. This will definately help in simplyfying the transfer of the idea.
Post a Comment