Popular Posts

  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • Go Episodic - Conceptoids and Factoids
    Had written a post sometime back on what we can learn from tea bag marketing! Revisiting the theme of smaller SKUs of thought! As planners( ...
  • Indian Youth and Technology
    This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
  • Information vs. Inspiration
    I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
  • NDTV (Reimagine)
    Like many people I have gradually been edged out of TV viewing by a combination of inane content and crass packaging...But once in a while I...
  • Breakfast at Bandra
    Hey guys! How about breakfast at Bandra... Russell style! No agenda...just some chai, some chat, some 'nashta'... Maybe no brands, n...
  • Talking To Mobisumers - some thoughts
    I have to speak at the afaqs Mobile Conversations seminar on Friday in Mumbai. Actually, it's quite telling how the average analog ad a...
  • Let's talk to the 'Net Guys' after this!
    Was at a meeting with a media partner today. After the ATL and BTL discussions were over, my repeated query to discuss the internet strategy...
  • Million Rupee Smiles Vs 2 Rupee Sweat
    Two very different pictures stuck in my head over the week-end. The first was that of the three giggling Miss India's. Now a familiar an...
  • Truth Well Sold(?)
    I had avoided 'Sach Ka Samna' by default till I was caught in the cross-fire of a water-cooler conversation at office and therefore...