Popular Posts

  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Information vs. Inspiration
    I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
  • Go Episodic - Conceptoids and Factoids
    Had written a post sometime back on what we can learn from tea bag marketing! Revisiting the theme of smaller SKUs of thought! As planners( ...
  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Marine Plaza, D&AD and Creative Lessons
    I had made myself a promise last year to attend more industry fora, at least the ones in Mumbai. Have been quite regular. And would urge all...
  • Big and Stupid
    The Goliaths rule the world today. Well almost! They control the networks and the software platforms. And even the template of this blog. Th...
  • Good Tea & the Future The Way We Want It To Be
    Just finished my second cup of well-made Darjeeling tea in my favourite white cup! Ah the small pleasures of life...Getting ready for a long...
  • Viruses of the mind
    Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advoc...
  • Phoonk and Ramu's Marketing Stunt
    I love Ram Gopal Varma for his crazy and scary movies!! Though I couldn't muster enough courage to see RGVK Aag(came back from the ticke...
  • A Teen Girl's Rant on PDA
    My Oct 30th post was on 'The Indian Youth and PDA' . Of course the observation lens was that of a 30+ guy! After the post, I had ask...