Ajay, our Tribal planner mailed me this nugget. It seems new fighting between BMW and Audi has started in Santa Monica, USA!
AUDI hung up a commercial on the main street with the text: "The entirely new AUDI A4. Your move BMW."
BMW thought about it for a week and hung up on the next building a much bigger advertisement hoarding, "Checkmate!"!! (source: interesting-thingz.blogspot.com)
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