India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
I was briefing Kapil this afternoon and once again I experienced a sharp reminder that some words have lost their meaning and some meanings ...
-
Some days ago, there was an article in agencyfaqs by the CEO of MASH, the new shopper marketing division of Sam Balsara's Madison! I ca...
-
Saw these very colourful, very un-connected - In the Loop - BPL mobile hoardings, print ads, kiosks and banners all over the city! Obviously...
-
My colleagues Varun and Bheda have created this masterpiece - a Ganpati made up of cycle parts. They had shared the thought while it was sti...
-
Another long train journey in just over a month...This time around I had my wife too to care care of Neo. So did manage more sleep and few t...
-
This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
-
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
Saturday, October 10
Hip Hop Grannies and Generational Mash-up
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand consumer values and behavior since 1958. It has also done pioneering work in 'generational marketing'!
It's pretty cool that I am now working on projects with the Yankelovich dudes and getting a hang of 'generational marketing'.
Now one of the concepts on which we are currently working has to do with generational mash-ups. The grey zone where generational values, attitudes and behaviours seem to be cohabiting.
The 'Hip Hop Grannies' from China are a good example...
Generational Mash-ups. Maybe marketers for Lifestyle brands, travel, well-being should study this space of 'generational mash-ups' to unlock new spaces!
Cool Grey/ Silver.There also is a market for cool stuff for the elderly. From spectacles and watches, to hi-end fashion, the wallet-rich elderly are good targets not just for expensive but 'expensive and cool' stuff. It's just that we seldom look at them in a mashed up way! My 65 year old father has started wearing 'shorts', is now comfortable wearing the colour 'red'(no longer just greys and khaki for him) and I think sometimes uses the word 'cool' when he speaks to Neo!!
Baba Ramdev & AOLCloser home Baba Ramdev, Shri Shri Ravi Shanker and others are already transforming the lives of the elderly. And while they aren't exactly hip-hopping, there is a sea change in their attitudes and aspirations which mainstream brands may not be tapping into.
The kapal-bhaati and anulom-vilom have energised the minds of the elderly. They might be willing to experiment more than we imagine. Mascots - Zohra Sehgal. Amitabh!
Power of TV. While one of the most powerful media of our times - TV has been chained to saas-bahu and now the reality trash, there could be a welcome space for subjects around generational mash-ups...
Every time somebody or something crosses a neat boundary or silo, interesting/ provocative things happen/ can happen...
Friday, October 9
Kreatve Inside
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative stuff we have done in the recent past... Since the entire exercise was about being and acting creative...tried making a video out of it. It hasn't come out that well though. Limitations of the video making site!
But found playing with video and images liberating. Thanks animoto.com! It also helps sell the ideas better. Planning to tool around a bit this month. Maybe start with a video for Neo's birthday, a short film(maybe) on a story I wrote a couple of years back, a creds for the Millennials study that I am working on and also some new business video conversation-starters... But first maybe a video post on 'social media fatigue':-)
But found playing with video and images liberating. Thanks animoto.com! It also helps sell the ideas better. Planning to tool around a bit this month. Maybe start with a video for Neo's birthday, a short film(maybe) on a story I wrote a couple of years back, a creds for the Millennials study that I am working on and also some new business video conversation-starters... But first maybe a video post on 'social media fatigue':-)
Monday, October 5
Subscribe to:
Posts (Atom)