Like many people I have gradually been edged out of TV viewing by a combination of inane content and crass packaging...But once in a while I do end up watching some TV.
So last evening I was watching "Oye, it's Friday" on NDTV Imagine. Honestly, the show needs to be rebranded - "Oye, it's Everyday" as I suspect it auto-repeats itself after every 18 hours or so.
In the hybrid genre of chat-shows, this show is everything you want/don't what it to be. A chat-show meets cheap skits meets bad jokes meets celebrity guests meets Q&A sessions replete with the now ceremonial band and canned audience participation.
Anyways, this post is not about the intrinsic quality of the show. I don't see too many of these to be able to compare or benchmark. Neither do I have the inclination nor do they deserve an analytical appraisal!
What hit me in the gut was the sight of "cheerleading girls" before every break. How I wished my 36inch LCD would shrink so that the gyrating pelvic thrusts wouldn't fill half my bedroom. And when young Neo sauntered into the room with the well-honed sense of ill-timing of a growing kid, I had to holler him out.
Have we become so void of quality content that the only recourse to boosting TRPs is to thrust heaving bosom and gyrating bottoms into national TV??
To what level would the TV channels stoop to shore up their TRPs!! What is worse, just one channel needs to introduce such irresponsible stuff before they become the norm.
Next we can expect, cheergirls in News Channels and maybe even in mythological soaps...And by year end maybe, it might even win the 'Media Innovation of the Year Award"!!
Please log onto www.makemyTVwatcheableagain.com to post your comments...I am afraid such a site doesn't exist at the moment but very soon we might have to reimagine!!!
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
Finally I bought my own copy of the Gladwell book - Outliers! I just waited endlessly for the paperback and a discount(both together). Blink...