Schmidt Speak

On adage.com, browsed through Eric Schmidt's interview. It's always fascinating to tap into the mind of this internet era sage...Some nuggets from the article.

1. The internet is fast becoming a "cesspool" where false information thrives! Brands, therefore are the solution, not the problem. Brands are how you sort out the internet cesspool.

2. Branding may be an essential element that helps people navigate the world. Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Interesting stuff...Chewable!