Friend of mine sent this...Cute and funny! Sending it to my mother!!
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...
Just stumbled upon what appears to be the promotional website of the UTV film (Jhootha Hi Sahi)- JohnAbraham.com... I quite like the simpl...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
Monday, June 15
Big Idea - Green Livelihoods
It's been a hectic fortnight. Looking for a flat/ house in Gurgaon. Sometimes you can be spoilt for choice:-)
At the airport, leafing through the latest Outlook Money with the cover story on 30 businesses under Rs. 5 lacs, stumbled upon this innovative 'green company' Bamboo House India!
Bamboo House India, a social enterprise, started by two First Generation Entrepreneurs, Aruna Kappagantula & Prashant Lingam in 2008 aims to use Bamboo as an economic driver for providing sustainable livelihood opportunities to rural & tribal artisans in the Bamboo sector through market linkages.
BHI is striving to create a chain of bamboo showrooms across the country which shall promote & market all bamboo based products under one roof starting from Bamboo pens to Bamboo Housing Structures!
Do check out their products here!
Their vision is to create a long term sustainable non-migratory business model for rural and tribal artisans in the Bamboo sector by using locally available raw material i.e. bamboo and develop contemporary life style products to suit the market tastes and demand rather than being consigned to age old basketry items.
I am trying to get in touch with Aruna and Prashant. Starting this month, I plan to devote 10-15% of my time to support, help market and evangelise such efforts. In case you know of any social-enterprise that is in need of marketing, strategy, branding, design support, please direct them to me. I would be happy to help them!
Wish BHI best of luck in their innovative and sincere effort to create green livelihoods!