That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
Friend of mine just sent this Facebook link... 'Bhavneet invited you to join the Facebook group "Thank you Abhinav Bindra- India...
Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and...
Source: Blaugh.com Source : Hubspot.com Source : weblogcartoons.com
Sunday, September 6
As a fan of the drink(surprisingly a very infrequent drinker) and it's commercials over time, I found this new departure from the usual action-packed thrill quite uncalled for.
Unconvincingly elucidated by the team behind it on afaqs and campaignindia, I failed to see what's so excitingly different.
Akshay doesn't quite know whether he has to play the action hero or the comic man. The battered BMW with billowing smoke is a total waste even on the 36in LCD! The orgasmic oohs and aahs after every sip of TU is quite irritating. The extras in the story all need lessons in acting...I can imagine Akshay laughing all the way to the bank without performing any stunts...
While the promise of showing - 'Action in the imagination' might look appealing on paper/ power-point, this rendition is a dud!
Hope the next ad brings the action back. Guys I want to see the action. People love carbonated sugared water brands only for the action and imagery(at least I do). Don't believe what a few morons say in an FGD sitting in a dark b-grade hotel room:-) And I feel so strongly because TU is amongst those rare Indian brands that we have managed to build and consistently sustain over the years .
It's so easy to mess with what you have and take it to 'the next level'. The really difficult task is to stay exactly where you are and yet have engaging stories to tell time and again!
Why we don't have iconic youth brands?