Like the new Nestea TVC... first squirrels(kitkat), and now Kangaroos(nestea)...what cutesy animal for Maggi now:-)
I guess the missing(till now) link here is the 'conversation between generations' that the campaign can evoke using digital media. With my limited knowledge about the brand, I still feel that real long-term success for Nestea will demand a behaviour change from consumers that mass media(read TV) alone can't deliver...
For the marketing team the key question will be - Think how you can embed 'social' into the heart of your new campaign....That will lead to an engaging, episodic storyline for the brand!
Popular Posts
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
Had written a post sometime back on what we can learn from tea bag marketing! Revisiting the theme of smaller SKUs of thought! As planners( ...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ... -
That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p... -
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis... -
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
I had made myself a promise last year to attend more industry fora, at least the ones in Mumbai. Have been quite regular. And would urge all...
No comments:
Post a Comment