Nestea - Embed some 'social' into this campaign!

Like the new Nestea TVC... first squirrels(kitkat), and now Kangaroos(nestea)...what cutesy animal for Maggi now:-)

I guess the missing(till now) link here is the 'conversation between generations' that the campaign can evoke using digital media. With my limited knowledge about the brand, I still feel that real long-term success for Nestea will demand a behaviour change from consumers that mass media(read TV) alone can't deliver...

For the marketing team the key question will be - Think how you can embed 'social' into the heart of your new campaign....That will lead to an engaging, episodic storyline for the brand!