Sunday, Strategy and Serendipity

I always wonder how one phone call or a sudden change in plans can change the shape of the day, a year or even life...

Sitting in cafe Moshe at Fab India near fountain, watching the pubescent monsoon drizzle, I just called a friend of mine(who is into film production). It was otherwise a routine, quiet, complete home-chores-on Sunday kind of day!

By chance, my friend was in Colaba. So, we had coffee and a long conversation together.

Caught up on Bollywood gossip. Discussed 3 business ideas(one of my favourite subjects for the last 2-3 years), got some leads on good designers!!

I have realized lately that almost all of my better ideas come from serendipity...Be it a chance conversation, a google talk thread, a news item buried in a magazine section browsed at the airport...

And that I have realized is perhaps the best way to capture good ideas...Over time I have been trying to perfect the art of archiving/ storing/ referencing these random ideas.

Strategy in an uncertain world is a lot about serendipity. Even when handling big and small brands, I feel we spend far too much of out time over consistency. Whereas it would really help the brand if we focussed on surprise and serendipity...