K.I.L.B : Mixed Feelings

Am glad they revealed it. These K.I.L.B bus-shelters/hoardings were now irritating the hell out of me(and my guess is I wasn't the only one...)

At first I thought it might be Vodaphone, then I guessed it could be a new TV soap. Fellow blogger Praneeth had a nice post on how the client/ agency frittered the online search opportunity. And you are directed to Big Adda here!!! Cute...

Hold your breath, The BIG Brand Reveal is actually AEGON Religare Insurance!! You can get an update here.Insurance was the last category that would have come to my mind. But then again, if the work managed to get so much attention, guess it worked:-)

But guys upload your TVC onto YouTube(it's free)...Tag it well(that's free as well)When you generate interest, please know how to channelise and engage that interest!

Else it is K.I.L.B - Kill Interest, Lose Buyers...or Kill Interest Lose eye-Balls(sounds better:-)

The Pie of Obsession

So much of the news print is wasted on such predictable stuff! It sucks!

Thank God it's Friday...Off to Karjat tomorrow morning:-)

McTV with McMUJRA

Was at McDonalds Linking Road last evening. Saw this McTV sprout over the steps to the first floor. Playing McMUJRA(fully faltu item number on one of the SONY channels).

While the marketer/ agency/ OOH house was right in placing this LCD to get all the 'climbing kid eye-balls', it's a dangerous place to put a screen(the paranoid father in me thinks...)

Any McThots...