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Friday, August 8

K.I.L.B : Mixed Feelings

Am glad they revealed it. These K.I.L.B bus-shelters/hoardings were now irritating the hell out of me(and my guess is I wasn't the only one...)

At first I thought it might be Vodaphone, then I guessed it could be a new TV soap. Fellow blogger Praneeth had a nice post on how the client/ agency frittered the online search opportunity. And you are directed to Big Adda here!!! Cute...

Hold your breath, The BIG Brand Reveal is actually AEGON Religare Insurance!! You can get an update here.Insurance was the last category that would have come to my mind. But then again, if the work managed to get so much attention, guess it worked:-)

But guys upload your TVC onto YouTube(it's free)...Tag it well(that's free as well)When you generate interest, please know how to channelise and engage that interest!

Else it is K.I.L.B - Kill Interest, Lose Buyers...or Kill Interest Lose eye-Balls(sounds better:-)

1 comment:

Che said...

Dude that KILB thing really really annoyed and then turned out to be something so lame. gah! what happened to the creative talent pool?