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Showing posts sorted by relevance for query viruses. Sort by date Show all posts
Showing posts sorted by relevance for query viruses. Sort by date Show all posts

Monday, August 18

IndiAdrant is Two Years Old Today!!

And this guys is the most amazingly consistent thing/work/writing I have ever done in my life! Pat on my back:-)(Small barely noticeable flutter/ blip in the blogosphere LOL) And here's the link to my first post Viruses of the Mind written on Aug 18,2006 in case you don't believe me...LOL

And the second year of blogging has been harder, more lonely! More repetitive(perhaps) but consuming lesser time...With RSS feeds taking away the sense of micro community the blog had once, it's been difficult keeping the momentum...

Also, often I feel sucked out. As if whatever I had to say, I have said earlier. And yet it's still addictive as hell! A week away from the blog and there is this gnawing desire to write something, anything to keep it going...As if it's a plant left unwatered or something:-)

It's the best piece of public narcissism devised by man/ technology. At the end of the day, even if nobody indulges you or humours you, you do it to yourself!

With about 355 posts,IndiAdRant has out-lasted a merger and a job change!! In the afternoon, I felt like cutting a cake for the blog:-) But then felt too lazy to do it.

What an atlas of my mind this has become! Maybe after I finish my Bollywood book next June, will hunt for a publisher indulgent enough to thread this atlas into a book...

I feel good and empty and lonely and happy and tired and energised and nostalgic and confident and lucky and knowledgeable and connected and good...

Goodnight!!
P.S. The small vase in the picture is my first pottery assignment!! Made after a sumptuous meal at the Taj property at Kumarakkam when we visited Kerala last December!!

IndiAdRant is 1 year old today

Wednesday, January 17

I've Just Been Tagged


As I was about to go to bed, just thought I would check my gmail and I discovered that I had been tagged by Neil Perkin- a marketing director based in London. Thanks Neil. Feels good to know that people whom I do not know(in person) have an interest in my thoughts, ideas and observations(often from the ordinariness of life around me). As I first discovered on John's(Grant) blog - “Tagging is this meme/viral that is going on for few weeks now where bloggers share 5 interesting personal stuff and then pass it on to 5 other bloggers.”

Before I tag 5 people I know, must download the few thoughts that are swirling in my head.

I have written in Blogs R Ushow blogs are changing our world, one tag/post at a time:-) and also about Blogging in India - Facts and Future.

Few new thoughts(and emotions), in no particular order...

1. Before Aug 18, '06 - the day I wrote my first blog post - Viruses of the mind, I was largely a lonely planner in a country where I feel there are plenty of planners but planning itself is in a stage of nascency. Well, we are planning to change that. Tomorrow might be a beer meeting(at Sports Bar)of at least 8+ planners(inter-agency). Looks like a first for Indian planners!

2. While there was Google and YouTube and sundry technology to get unfiltered and abundant data, as a non-geek, there was little I could do to connect with a global brain/ conversation/ POV(that's what I feel the blogosphere is turning out to be for me). And POV(new) is in short supply in the media space. Don't just go by the ra-ra press and mass media self-congratulaory gurgitations(of the media, by the media, for the media)!

3. I haven't read the James Surowiecki book - 'Wisdom of the crowds' beyond a few pages but funnily enough have written on the subject. And what a journey these last 6 months have turned out to be. The wisdom of the crowd through the blog world is a humbling experience. In the past 6 months, have gained/ gleaned more than I did in the last 6 years(maybe, most thoughts/ analysis these days are coloured by the recency effect.)

The blog world allows one to think like a micro-consultancy of one!

On Google amongst the millions of (lately badly matched data)pages, one still doesn't learn/ discover as one does linking through the nodes of the blog world.
It's like searching through the 'mind of people'(and it's more decent and fun and not as macabre as it may sound:-)

4. I haven't had much time to read too many blogs. Think am slow and am still low on experimentation. But John(Grant and Dodds), Russell. thotblurb are staple diet...
They keep me pre-occupied through the day and the week-end!

5. Coming back to the lonely planner syndrome. With the conversations in the blog world, I feel lonely no more:-)In fact, soon the problems might be of never being alone.LOL

Blogs are also the Low Cost Carrier of thoughts. They flit and travel at the speed of electrons. I feel there is so much positive energy all around. Some of the best minds are connecting and much good will happen sooner than later...

6. Why aren't more Indian planners a part of this. But that's one strange thing about many Indians(at least within the advertising/ media fraternity). We are too hierarchy driven(excluding the young planners on thotblurb:-). When I started my blog, I passed on the link to six of my ex-colleagues(no soured relations here:-) and 'three' of them didn't even bother to reply. The most enthusiastic response was from a planner friend who is at ChiatDay(therefore not in India technically).
I find most of the media guys(over 30) wanting in collaborative working. The few times when they do, its purpose driven. WIIFM(whats-in-it-for-me)variants!

7. The average number of thoughts I entertain on any given day has shot up dramatically. Does 'Technorati' measure that:-) I realise I also have become more observant because of my blog...And I sorely needed that...

And more aware of issues that I wouldn't have cared/ had the time to think about.

8. Blogs have also allowed me to discover my voice. It even forces me to be true and honest at all times. As a culture we find it difficult to retort and be aggressive(although we argue all the time - read the Argumentative Indian by Amartya Sen). IndiAdRant has helped me release the pent-up emotions and thoughts...

And now let me get back to the tagging business. Okay 5 interesting facts about me...
Although as I trudge through the web, I realise every day how boring I am compared to the rest of you! And Neil, you make me look even duller:-)

1.I believe am as good(or bad)a creative as a planner. But agencies in India stuck as they are in the narrow silos are unwilling to buy my creative services LOL
This piece of creative strategy won us the account at TBWA Mumbai. Of course the great rapport which the branch head enjoys with the client had helped.

2. My favourite planner is Javed Akhtar and the planning book(Indian) is Talking Films - Conversations with Javed Akhtar(he is amongst the best Bollywood script-writer, lyricist and poet of our times!

3. I have changed my career 4 times in the last 12 years - from a 'network marketer' to a 'school teacher', 'computer engineer' to a 'creative strategist'.

4. On my current to do list, the most exciting item is to start a picture blog for my 3 yr old son - Neo.
5. Sometime soon, I want to start a social communication agency. Looking for partners and some funding! I might call it SCAM - Social Communication And More LOL

Okay now to tagging 5 of my fellow Indian planners
Saurabh Sharma(Inquiring Eyes)
Roop Mukhopadhyay( Tissue Issues)
Meraj Hasan(On Movies books, music, poetry and life)
Fink
Pooja Nair(Seeing Things Clearly)

cheers
M\

Friday, August 18

Viruses of the mind


Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advocators of 'memes' - the virus of the mind.

Just like genes are the unit of biological information, memes it is said are the unit of cultural information.

The examples of memes would be advertising tag lines, concepts, new beliefs, and other forms of viral concepts.

In India, Bollywood is the original font of great memes and 'Sholay would be the biggest 'meme centre' of our times!

31 years after its release, Gabbar, Sambha, Jai Veeru, Basanti-Dhanno as 'memetic concepts' have survived the test of time.

Nothing official about it, Yeh Dil Maange , Lagey Raho are examples of memes from advertising . Long after the brand no longer uses them they exist in popular culture. Lagey Raho started life as a candy tag-line, ruled the air-waves during cricket matches and will now be the banner of 'Munna Bhai 2 '.

In the info-inundated world that we live, memes are an important unit to understand and use. Memes might help brands to stand apart in the brand crowd! Any thoughts , views on the subject. Do bounce .....