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Wednesday, December 27

Kool Kareers @ Bollywood

With so much of Bollywood around us, it's impossible to ignore it. In ET today there's an article on the cool careers that stars are role playing on-screen. One did have a feeling that unlike the 'berozgaar hero' of yesteryear's that did the rounds of offices in chappals, with his 'degree and certificates' in a file under his arm, hunting for 'naukari' to help his 'booddhi maa', stars are at the cutting edge as far as their on-screen careers are concerned!

Cut to the new millennium, we have stars all with jobs, living in palatial houses( even in Bombay), engaged in cool jobs(including advertising:-)

In Kabhi Alvida Na Kehna, Preity is a fashion editor, hubby SRK is a foot-ball star turned coach, Abhishek is a top PR guy arranging hot parties for dad - Sexy Sam!!

In Don2, Arjun Ramphal is a 'hacker'; in Krrish - Priyanka Chopra is a TV producer; in Lagey Raho Munnabhai, Vidya Balan is an RJ; Saif is an architect-turned-celeb-chef in Salaam Namaste and girl friend Preity is a med-student turned RJ!!; in Hum Tum Saif was a cartoonist and Rani was a fashion designer and SRK as a NASA scientist in Swades...

Some in-the-pipeline-films from UTV have the star as a footballer(Goal), as a call centre executive(Metro), etc.

It's difficult now to decide from the pace at which Bollywood is adopting 'hatke careers' what is driving what! Is Bollywood driving real life or vice versa.

Looks like once again Bollywood is at par with advertising(Wagon R, Saif in the Royal Stag ads)when it comes to depicting cool careers or maybe ahead of the curve yet again...And even in real life, you have a Karan Johar who is a film-director-cum-producer-cum-chat-show-host-cum-entertainment-channel-CEO all rolled into one!

Then again the comparison may not be fair. As ads have a shrinking time-compressed aperture of 20-30 secs whereas Bolywood has the luxury of 3hrs.

You could also check out - The Future of Bollywood


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Thinks Heyz said...

Major spamming that! Nice post. While ten years ago we were all thinking "Whats it got to move you darling?" today India is moving really fast. More people are prepared to think beyond usual patterns and the environment is favorable to that. I think, this time, Advertising and Bollywood are more reflective of trends, than leading a trend (which they usually do). People had started taking up these professions (donno about a football player with VICTORY tattooed on his hands n becomes a coach) RJ, call center, into advertising and such in good numbers at least since the last 5-6 years. Whichc (mass media being reflective of real trends) is yet another example of the growing influence of individuals over mass media (rather than the inverse which used to be the case).