Have you installed the game box - Life 2.0 on your
biological hard disc:-) Chances are you already are an expert at Life 2.0 games…Am referring to the new(well for some of us)game culture that’s pervaded our lives.
And no, it’s no longer the game boys & geeks alone! It’s us ordinary un-gamers.
The other day, I spent a better part of the evening out-scoring my wife on her blackberry. Next morning, she spent a cool hour putting me back in second spot.
Games are as old as men. We have always loved competitive sport, the urge to set records and win prizes. But the big difference today is that our entire lives are the software for games!!
Till a few months back, monitoring(keeping score)of this blog's Technorati ranking was a game for me…Of course the allure faded when the scores started plummeting on a regular basis:-( A related game was to monitor the site visits on the home page!
People keep score of the number of Diwali sms they sent and received. Even the number of unopened e-mails!!
Many have developed a game even around cleaning their lotus notes mail systems. It’s a 100m dash against the lunch deadline.
Social networking provides many new competitive games. Try your skill at friend acquisitions at Facebook or even LinkedIn. Keep score of your growing community on couchsurfing.com LOL
Today, for a lot of youngsters and oldsters, dating resembles a gaming experience, with targets, life-lines and a score to keep!
Nach Baliye, Indian Idol, Jhalak Dikhla Ja are the new middle class games... The idiot box meets the mobile phone and lo a new national game is born! Cricket’s new poster boy - Twenty20 is all game, little sport!
As Wired magazine puts it, we are moving away from a society that creates goods to one that solves puzzles and plays games! So, what game are you playing this hour?
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
3 comments:
But damn, we have only one life.. most games have at least 3 :)
PS. Comments score is now 1 :D
hey man!! i'm back! looks like this is a better place to keep in touch with u :)
nice article..couldn't agree more..but for the last quote from Wired. What does it mean?
jigar...good to hear from you...lets catch up sometime in the real world...its been a very long time my friend!
Post a Comment