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Thursday, November 22

Kitsch Kitsch Hota Hai

Bollywood's biggest marketing stunt triumphs...Saw OSO. The die-hard SRK fan that I am, enjoyed every moment of the first half and struggled doing the same for the second!!

Stray thoughts before they evaporate like the movie:-)

1. SRK is a bigger marketer than all the HUL marketing men pooled together...OSO is not a film. It's MDH masala right through...

2. OSO is the finest Bollywood Ketchup - Film narrative meets chat-show meets spoof meets filmfare award shows meets muhurat parties...

3. You can fool all the people all the time with fast pace editing and 'zero-audience-reaction' time LOL

4. Deepika Padukone is desirably attractive - found her a mash-up of Priyanka Chopra and Juhi Chawla. Kept the ketchup fresh and spicy...

5. Bollywood's new equation is 30% Amitabh, 50% King Khan, Rest 20%

6. I wish advertising would play with the 30 sec formats like Farah has played with the 3 hour one...

I don't think I would remember OSO tomorrow morning but it was one hell of a numbed-mind-colour-riot...

Kitsch kitsch hua mujhe bhi...
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2 comments:

meraj said...

watch out for the new Videocon ad with SRK and Dhoni playing 'bichra hua bhais from Kumbh'. your wish has been answered.

farah khan + SRK are two very smart people who know how to have fun with Bollywood and make shitloads of money in the process.

1:14 PM
Pooja Nair said...

i agree with your sentiments about the movie and i am not even an SRK fan so that brings my enjoyement down by a few notches...

OSO is a marketing gimmick of a movie and the junta fell for it.

The movie sure has something for eveyone...

i enjoyed the awards nite and the star party.
i enjoyed shreyas, deepika and arjun.

I would also like to make a special mention of the way the creds happened in the end. Hats off to Farah for that!

5:30 PM

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