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Friday, March 7

Absolut Disappointment


The Ad Club Bombay's, year end ritualistic Ad Review today was a dampener! At 900 bucks, one expected more bang!

You can read a reportage of the evening on afaqs here...

Sonal started well with all the panache of a great showman/presenter, but all he did was run a reel of the best Indian TVCs(his selection) in 2007 peppered with some firang commercials, which were at least 1-3 years old! All Ads, Little Review!

Kishore Biyani, the other speaker of the day, never delivered a speech or his trademark insights separately, but chatted with Sonal moderated by Anuradha Sengupta of CNBC. Regular stuff recycled at low decibel...

Xerox, the main sponsors comically(at least I thought so) decided to thrust a printer at Alyque(for life time achievement)!!! Imagine Alyque's ordeal when after spending some 5 decades in advertising, all he gets is a bloody PRINTER(yikes)...

Who would want to achieve anything in advertising henceforth...LOL

At least the food was decent and the bar was open through-out the evening! The Taj Lands End lawns were a perfect setting for some fireworks...but alas it took 4 Patiala pegs of Absolut + company of old rogue friends to get over the review or the lack of it...

1 comment:

Kapil said...

Thanks for the update. A creative director at my office made it sound like the session with Gods -what a loser he must be to think this session was good. I feel better now since I missed it.