Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Soumya just mailed me this link ! Check it out! Yet another example of cool content from the Webchutney guys...
Few days back, I spent a day in the sleepy 'kasba' of Chanderi in Madhya Pradesh. A 'kasba' famous for it's 'Chander...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
Just stumbled upon what appears to be the promotional website of the UTV film (Jhootha Hi Sahi)- JohnAbraham.com... I quite like the simpl...
Had read about Nano Ganesh a couple of days back in ET. The relevance and the desire to share the story got amplified post a telecom client ...
A couple of months back, I divorced TV News ...I couldn't take it any more!! I ended this relationship of many years... I knew News as ...
Source: Blaugh.com Source : Hubspot.com Source : weblogcartoons.com
Wednesday, March 19
Time-Poverty : Jame Raho!!
Got an early morning mail from Jo who now works for the Henley Centre Headlight Vision(the WPP global trends and insights company).
Anyways, few clicks later I was reading this post by Josh Hunt on the HCHLV site on time-poor consumers! Read the post here...
Marketers/ advertisers often lament about consumer time-poverty but the fact is most often clients and agencies are equally time-poor. Of course this is largely a case of self-infliction.
We have a chk-list in our minds and we want to tick-them off asap! Whither listening, whither deep probing, whither better questions:-)
Kas Ke Joota Kas Ke Belt, Khons Ke Andar Apni Shirt
Research Ki Chali Sawaari, Planners Pe Bhaari Zimmedari
Haath Mein Brief Man Mein Dum, Insight Nikaalke Rahenge Hum
Har Eyeball Se Takrayenge, Tas Se Mus Na Honge Hum
Research Ka Naara Jame Raho, Boss Ka Ishaara Jame Raho
Planning Ka Naara Jame Raho, Clients Ka Ishaara Jame Raho
Ye Sote Bhee Hain Attention, Power-point Ki Hai Tension
Mehnat Inko Pyari Hai, Process Bilkul Sarkaari Hai
Ye Research Par Hi Jeete Hain, Ye Insight Saare Peete Hain
Deadline Pe Sote Deadline Pe Khate, Taan Ke Seena Badhte Jate
Research Ka Naara Jame Raho...
(Sincere apologies for bastardising TZP lyrics...But hey it's UGC and I can surely get a reprieve and a laugh:-)