As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...
Wednesday, March 19
Time-Poverty : Jame Raho!!
Got an early morning mail from Jo who now works for the Henley Centre Headlight Vision(the WPP global trends and insights company).
Anyways, few clicks later I was reading this post by Josh Hunt on the HCHLV site on time-poor consumers! Read the post here...
Marketers/ advertisers often lament about consumer time-poverty but the fact is most often clients and agencies are equally time-poor. Of course this is largely a case of self-infliction.
We have a chk-list in our minds and we want to tick-them off asap! Whither listening, whither deep probing, whither better questions:-)
Kas Ke Joota Kas Ke Belt, Khons Ke Andar Apni Shirt
Research Ki Chali Sawaari, Planners Pe Bhaari Zimmedari
Haath Mein Brief Man Mein Dum, Insight Nikaalke Rahenge Hum
Har Eyeball Se Takrayenge, Tas Se Mus Na Honge Hum
Research Ka Naara Jame Raho, Boss Ka Ishaara Jame Raho
Planning Ka Naara Jame Raho, Clients Ka Ishaara Jame Raho
Ye Sote Bhee Hain Attention, Power-point Ki Hai Tension
Mehnat Inko Pyari Hai, Process Bilkul Sarkaari Hai
Ye Research Par Hi Jeete Hain, Ye Insight Saare Peete Hain
Deadline Pe Sote Deadline Pe Khate, Taan Ke Seena Badhte Jate
Research Ka Naara Jame Raho...
(Sincere apologies for bastardising TZP lyrics...But hey it's UGC and I can surely get a reprieve and a laugh:-)