I am a double amateur when it comes to appreciating music! But the songs of Taare Zameen Par and in particular the lyrics by Prasoon Joshi have been a constant
earworm* for me this month!
The Filmfare award to him for best lyrics(for Maa)is well deserved. Though my favourite is
'Kholo kholo darwaze...' A matter of pride for the advertising industry...Congratulations Joshi Saheb! I am your admirer...(no I don't want a job in McCann planning...LOL)
Away from the glitz of Bollywood, Mudra won an award for
Continuous Innovation and HR Strategy at Work by the
World HRD Congress! Though it's a little difficult to tell from the HRD's pedestrian web-site and the India-centricity of the awards(in 2006)how global they really are!
But for an industry never really known for it's HR friendliness forget HR innovation this is good news! I hope others get inspired.
And finally I had to reproduce this e-mail sent by a friend of mine(inhabitant of youngistaan)...
hey (insert my name)....finally caught it on youtube...i watched it...n then i watched it again thinkin that maybe i'm slow n maybe i missed the point in the ad....but this defintely is one of the crappier ads SRK has done and lil ranbir is getting quite a reputation for behaving nonsensical...deepika looks way better in anythin else that i've seen her in...she looks like just another girl in this ad...all she hadta do was stand n look pretty but cudnt manage that here...they shud've gotten the same make up artist they used in OSO!!!! lines are drab...idea is moronic...acting is so-so...actually everything about this ad is crap...also read the interview by XYZ of JWT...XYZ may be able to sell the interview to a few weak minds but definitely won't sell any pepsi with this strategy...this calls for a change of agency, people!!!!Hey guys...I didn't make that up:-)
*Earworms is a term for a portion of a song or other musical material that becomes "stuck" in a person's "head" or repeats against one's will within one's mind...Check wikipedia for more details
here
We are currently doing this blue-tooth enabled promo on bus shelters for our client Cycle Agarbatti in Bombay. Essentially one can download ring-tones, Ganapati wall-paper, the cute Cycle Agarbatti radio spot(it's got a non-commercial ring to it) on the mobile phone...The bus-shelter also plays the aarti tune twice everyday. 
