Out of Loop

Saw these very colourful, very un-connected - In the Loop- BPL mobile hoardings, print ads, kiosks and banners all over the city!

Obviously an attempt to contemporise, youth-ise the brand. But why did they have to play 'Holi' with the BPL brand beats me?(There are yellow, green, purple banners all over the neighbourhood!!)

I found the 'In the loop' teasers also very 'thanda'!! Personally I feel brand make-overs should mostly be continuous and not 'disruptive' like this one seems to be!

While BPL never really was as desirable a brand as say Hutch, I had always loved it's clean look...I feel the contemporisation should have happened within the broader design contours of the brand.

And if the service, product and customer programmes haven't changed along with the brand design/communication, then it just might be a case of all the money down the drain!

Different by Design

Over the last fortnight or so, saw these print ads. For some commercial-cum-residential property. Quite kewl...Done by an agency called SCION!

With the average quality of print ads in India being quite low, these really stood out!

Hindustan Ka Dil Dekho

I quite liked the print avatar of the MP Tourism film!

Folk song meets comic book strip meets print ad.
Wish they had done a full pager:-)