On the back of a strategically sound ad campaign for the Hutch name change comes this unlikely bouncer from Ogilvy! Maybe there is more to follow, but the first burst leaves me cold...1. Beats me. What does Vodaphone mean by make the most of now?? The consumer hardly knows the brand. Why should he/she listen to this rather patronizing tone...
2. Suddenly the warmth and the simplicity of Hutch is gone! Kaput! This is not the continuation of the 'brand switch-over'? And if Vodaphone had to do such a dramatically different campaign, why did it blow up crores of rupees on the 'pug campaign' till last week??
Maybe, I am suffering from 'premature enunciation', but this doesn't make sense as of now...
