Recently I heard Robyn Putter, the current creative head of WPP, a veteran in South African Advertising circles and ex-Ogilvy adman speak at a conference! It was a lesson in simplicity. At first so simple that I felt cheated. LOL
If I had to distillate his speech in one sentence this would be it. The lesson for me as a planner and consumer researcher. I think it puts things in perspective. And hopefully will keep me prepared for the inevitable surprises...
