I want to do a Edward de Bono week...I came in contact with this father of lateral thinking at the 'dilli gate' second hand book bazaar over a decade back(maybe more...)Since then I have been regularly snacking on his ideas and concepts. It's a bit difficult and exhausting to read a Edward Bono cover to cover, but snacking Bono regularly has been both delicious and healthy!!
In his book, New Thinking for the New Millennium, Bono has argued that our judging system is flawed as we believe that 'if something is good, then surely more of that thing is better'!
No salt in the food makes it bad/ bland. When we add a little salt,it tastes good. But if we add more of the salt, it tastes bad again!
Technology is good. So more technology is better. However, it took more than two decades for worker productivity to actually rise after computers were first introduced in offices in the US.
Communication is good. So more communication is better. But I feel there was more information, more emotion and better communication in the monthly letter I wrote to my parents during my engineering days than the daily staccato communication on the mobile phone!
Blogging is good. So twitter is better!! Highly questionable I feel...
Humour in ads is good. So more humour in all ads is better??
Information is good. So more information is better. But 100 slide power-points often have less to tell than a 20 slide presentation!! More information might actually clog human decision making ability. And intuition tells me is the number one planner malaise:-)
de Bono's Salt Curve is therefore a great concept to keep in mind when devising communication solutions!
