I want to do a Edward de Bono week...I came in contact with this father of lateral thinking at the 'dilli gate' second hand book bazaar over a decade back(maybe more...)
Since then I have been regularly snacking on his ideas and concepts. It's a bit difficult and exhausting to read a Edward Bono cover to cover, but snacking Bono regularly has been both delicious and healthy!!
In his book, New Thinking for the New Millennium, Bono has argued that our judging system is flawed as we believe that 'if something is good, then surely more of that thing is better'!
No salt in the food makes it bad/ bland. When we add a little salt,it tastes good. But if we add more of the salt, it tastes bad again!
Technology is good. So more technology is better. However, it took more than two decades for worker productivity to actually rise after computers were first introduced in offices in the US.
Communication is good. So more communication is better. But I feel there was more information, more emotion and better communication in the monthly letter I wrote to my parents during my engineering days than the daily staccato communication on the mobile phone!
Blogging is good. So twitter is better!! Highly questionable I feel...
Humour in ads is good. So more humour in all ads is better??
Information is good. So more information is better. But 100 slide power-points often have less to tell than a 20 slide presentation!! More information might actually clog human decision making ability. And intuition tells me is the number one planner malaise:-)
de Bono's Salt Curve is therefore a great concept to keep in mind when devising communication solutions!
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Source: Blaugh.com Source : Hubspot.com Source : weblogcartoons.com
This is perhaps the second kick-ass viral video from Webchutney in the past 2 months or so! Check it out ... Webchutney has been rated by ...