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Showing posts with label iphone. Show all posts
Showing posts with label iphone. Show all posts

Thursday, June 28

Expectation Management in a Brand Fatigued World

I remember at the Carnatic Music & Business Creativity work-shop that I attended some time back, my friend Ram had posed a question to Sridhar if brands can create excitement by controlling the supply.

In the past few days, two cult brands have demonstrated it. The first one is the most over-used power-pointed case study in the world(ipod) and the other the greatest 'children's rage' of the century(the Harry Potter series. Both have immaculately created an unprecedented hype around their launch!

It's a clever use of pre-launch PR and expectation management...
The Harry Potter count-down poster at the Crossword next to Neo's day care!

The iPhone fan-atic in NYC!
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