Soumya just mailed me this link! Check it out!Yet another example of cool content from the Webchutney guys...
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I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
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In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
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Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis... -
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
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This one's in response to an article I read in DNA Mumbai grandiosely titled - Marketer + Film Maker = Winning Union. As usual, there wa...
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This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
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When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India... -
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
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Just read Kapil's and pooR_Planner's posts on KBC3. And since I found myself in front of the TV almost a full hour before the show...
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