I was having a meeting with a senior colleague of mine from the region. We were sharing notes on what constitutes the new creative!Here's what I had to say...I guess the mashed up potatoes say it all:-)
But don't think many of the creatives in India get it...They dread the open-source, formless, digital shape of creative age that's upon us! Often they discover they can't solve the communication problem by saying - "the film opens on..."
Thot of the week - In an era of people generated content Are creatives the new suits!!
