In my new role as the weekend papa, I took Neo and his cousin Ved to Juhu beach. In fact like most such excursions, this one too was initiated and co-ordinated by my wife...So early morning, we trooped in a cab to Chaupati beach. The beach(like much of this hyped city - Mumbai) itself was too dirty to be enjoyed. The water was muddy and there was poop in generous dollops all around!!
But Neo and Ved had a ball of a time...Building sand castles, throwing water on each other and generally frolicking around.
Among the muddied water and two energy-filled kids, managed to spare a thought about two outdoor signage(I think I am losing it...I manage to think about my next post in the most unlikely of situations:-)
The first was on the long mocha wall opposite the beach. It was a Provogue signage. In fact multiple repeats of the same message all next to each other. It was cluttered. Jarring to the eye. And purposeless. What could 10 signages achieve that a single one cannot?
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Clearly when it comes to OOH( out-of-home) messages, people don't realize that diminishing returns of exposure set in with every needless extra unit!The next on linking road were the Exide pole kiosks. Again I feel, in year 2007 with
'an acute shortage of consumer attention' and a general filtering of commercial messages by the common man, logo assaults of the Exide sort seen in the picture are an utter waste of money!
Okay, so we know Exide, now what are we supposed to do? Yet another case of visual pollution and little else.
