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Tuesday, September 4

The Bland(?) & the B E A U T I F U L

Among the better OOH communication this month! Although, I find it a trifle bland for outdoors...

The visuals and art could have been more lustrous, with more sheen and shine like the hair they are talking about...

But then again Dove is a mild brand in its essence, packaging and communication!
And who knows what women want:-)

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