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Saturday, September 1

Last Mile Stories 2

Kapil had shared this loo photograph of the Novotel Hotel in Bangkok...Smart LMI(Last Mile Idea:-)

On the subject of last-mile interaction, I feel the humble post-it can be put to great use. Many companies(especially the small retail stores) can gain immensely by using post-its at the Last Mile for instant feedback. Instead of giving those boring, lousy feedback forms...What say?

Of course. Agreed, you can't process the feedback quantitatively. But do we always need to process data quantitatively. Often I feel a combination of experience, gut feel and random but in-depth feedback from a few passionate shoppers serves the purpose just as well!

1 comment:

Kapil said...

Yet another Last Mile Story shared at my blog.