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Tuesday, September 18


I first came across this term - 'iPology' on Steve Chazin's web-site! Read the post on Marketingapple.com!

In Chazin's words - "All the Apple marketing gets dwarfed by Steve's apology for cutting the price and undercutting his early adopters - so much so that MarketWatch's Tom Bemis invents a term for it, sure to be taught in business schools everywhere - the iPology.

And all this does is ensure that Apple doesn't have to spend a dime on its traditional marketing when the popular press does it all for them, at much greater reach and value.

In fact, by my calculation the value of the free advertising Apple received (this blog included) is greater the cost of the $100 rebate times all the iPhone sold to date.

Folks, you are living through what has to be the Golden Age of marketing and Steve Jobs is its king."

In fact check out another iPology story on AdAge called - Steve Jobs, My Fruit Vendor and How to Keep Customers!

It's amazing what the power of a simple apology can be. Am puzzled why more marketers don't use it when things go wrong!

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