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Saturday, October 20

Jab Gopinath Met Mallya

Am referring to yet another merger and brand name change. Good ole Air Deccan dons the new name of Simplifly Deccan. And here I had barely stomached the inane name change from Indian Airlines to Indian Airlines!

I love both the characters in the sky play - Vijay Mallya,love him for being the Indian Richard Branson(in flamboyance, attitude,business acumen, ambition and aspiration if a little less in business creativity). And Capt. Gopinath for making flying accessible to the common Indian( well the ET/TOI definition of the common Indian:-)

And likewise, their two airline brands are so very different. Air Deccan - simple, accessible, human(thanks to those lovely Orchard advertising), a lil earthy & maybe frugal and KF - reeking with flamboyance, class, excess, exclusivity, Yana Gupta and the dressed-in-red-air-hostesses..

Maybe Air Deccan had to change as Mallya no longer wants it to be a cheap-airline. Budget/ economy yes, cheap no! But why tamper with such a strong brand! Why merge its distinct identity into KF.

I feel the Deccan-KF design promiscuity might dilute the KF aura a bit...It's still early days, but I am not vey sure if this new Deccan nomenclature and 360 design synergy with KF was the best possible branding solution...

1 comment:

Spiritualmanager said...

I dont have an opinion as such but found a similar post on www.marketingpractice.blogspot.com which might interest you.