G. P. Sawant, 61, estimates that he has written more than 10,000 letters for people who were unable to do so.
The frenetic pace of change in India has been captured and replayed to us to death by planner power-points:-) and research dockets.
But Change I feel is best captured in stories...
So here's a nice story of a man who made a living by writing letters(what are they??:-) for the unlettered before the communication/mobile revolution took India by storm.
The story was forwarded by Meraj. It appeared in NYT.
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
Offline or online, India seems to be the flavour of the year/ decade! At least the select media that I manage to consume suggests so! As alw...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
Tuesday, December 25
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment