Around this time last year, I was busy trying to predict(in my little, limited way) the possible trends for 2007. Have a look here(2007 - 50 Drifts)...
This time around, I have had the benefit of staying connected with online networks and the global wisdom for over a year and I find the world more complex and chaotic than ever before...
I don't feel the courage or the necessary talent/ wherewithal to even attempt a look into possible futures:-)
However, I came across this nice read on economist.com on 'The Future of Futurology'.
The message is simple : Think Small. Think Short.(SHUT UP)and Listen!
Image : Courtesy - gettyimages.com
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
-
When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
1 comment:
The future of our business is the “business of the future”
We are in the business of Strategic Planning not because of today’s consumer but because of the tomorrow’s prosumers who will become more sophisticated by the vagaries of superior evolution and cultural mutations that he would be subjected to.
I therefore find it a little difficult to fully align with Economist’s “Think small, think short” article on the future of futurology
So much as I appreciate the issues of extremity and shock effects synonymous with these Faith Popcorns; I believe the consumer must not outgrow our intellectual binoculars and capacity to decipher the future
We play Nostradamus not because of securing today’s market share, but to OWN a significant share of the unknOWN future.
I would rather postulate that while we attempt to see BEYOND, we must act ALONG.
Post a Comment