Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Crowdcasting - The Wisdom Of Crowds
    In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Open Source Creativity
    Was chatting with a fellow planner who said she is 1/4 copy-writer, 3/4 planner...Well I too think/ feel/ believe to be part copy-writer-par...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Information vs. Inspiration
    I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
  • Power of Stories
    Some days ago, Meraj had sent this mail...I thought it deserved to be shared with the blogosphere...Read on! It was probably the April of 19...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...

Sunday, December 9

How Not To Be A Digital Agency Part 2

I had promised myself to stay away from the screen, the web and most things that connect back to work:-)...Am away on leave in Kerala(today in Munnar). Just came on the web for a while...

Okay lemme just post the second part of the 'How Not To Be...' thots...

7. It's not about the digital department or wing or cell. It's about the
digital projects. Before you do the department and cell, get the projects. Somehow/ anyhow.

8. It's not only about learning. It's an equal dose of unlearning everyday. And believe me, the un-learning part is tougher!!

9. It's not about geography & branch turfs anymore...The digital agency must function across geography as a seamless talent hot group connected by technology. It's about structural tweaking. Get the CEO on your side...

10. It's not about creative and strategy and digital dudes. It's about 'problem
solving and creation using digital tools and platforms...Sounds obvious, but one hell of a tough task within the agency!

11. It's not about telling. It's an equal measure about selling. Internally, with clients. Digital Evangelism needed. And as many teachers as students:-)

12. Digital is not a technology or a platform or the debate about organic and
inorganic growth.

Digital is our business. The short term and the long term of it. Period.
P.S. Okay back to my holidays. Indiadrant will be back in full force around Dec 17!
Cheers
(Tried to add some lovely Kerala pix but failed 6 times. I give up!!) Later...
Posted by at
Labels: , , , , ,

2 comments:

Smiling Dolphin said...

liked both your posts by the way. guess it's not about being a digital agency at all, like it never was about being a television agency of a cinema agency:-)

10:48 AM
Unknown said...

You get it.But most people don't:-)Actually i suspect they don't want to get it. Yes that's the fuller truth.

Scared people love the comfort of existing silos...Wish i had the power to shake things up...:-)

But pure account planning has historically been an effeminate role/ job LOL

2:00 PM

Post a Comment

Subscribe to: Post Comments (Atom)