I hate the term social media. I feel it lowers the value of both 'media' and the concept of being social. The term is just a convenient envelope to help brands/ commercial media trespass into the private space of people more indiscreetly than ever before!!Some time back had stumbled upon this post by Richard Huntington which splendidly captures my sentiment. Do read the post.
By trespassing on spheres of conversations between real people, brands reveal their fake selves even more quickly than before.
Social media must not end up being a 'Selling Ground' for brands...The sooner marketers realise this, the better. Because the people out here are smarter, with more IQ, more EQ, more creativity, more environmental sensitiveness than what mass market brands would have ever come across!!
The cost of a backlash to an intrusive brand sales pitch could be quite high in the long term!!
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