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Friday, June 6

Creativity 2.0, In-Game Advertising & TeliBrahma

I have to make a presentation to a bunch of creatives(of the ad agency creative department variety) on creativity 2.0 on Sunday!

Well have a host of ideas. Can share with anyone for a 'beer' and good conversation:-) While on the subject, read this article on in-game advertising in ET today. Chk out here...

Some nuggets from the same:

1. Gamers notice the brands that catch their eyes in online games. Music, chocolate, pasta or noodle lovers are likely to try the brands they see in the games they play.

2. The Zenith-Optimedia study says in-game advertising of various products contributes as much as 35% of the total revenues for gaming sites! Popular gaming portals like Zapak.com, Contests2win and Kreeda are looking at the model more seriously.

3. In-game advertising offers the advantage of understanding the profile of the gamers, which further helps in highly-focused communication with the right message to the target group.
Mental post-it - "I need to sit with a gamer over coffee once again".

4. The study found that all the gamers do take note of the brands being advertised in the games, but in-game advertising is influential for trials only among the chocolate, noodles and music lovers!!

5. Though online gaming is predicted to be $7-billion business by the end of 2008, it still remains a higher SEC phenomenon in the country. Of the total population of gamers, 41% belong to SEC A2, 20% to SEC B1 while just 9% belong to SEC C. Predictable.

6. If you think it is just the college going youth that is hooked to games, think again. The major chunk of gamers belong to 22-25 age group followed by those in the age bracket of 26-30 years. Apparently, women have no interest in the virtual gaming world. The study notes that 99% of the gamers are male while only 1% are female gamers.

7. Cricket is the most popular on-line game followed by chess, road fighter, boxing, FIFA, counter strike, pacman and football.

Does anybody have more bytes from this report??

The other early morning conversation I had was with a VC interested in Telibrahma! Got some understanding about localised blue-tooth marketing...

Must create a space for blue-tooth marketing in the creative brief from now:-)

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