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Friday, August 8

Centerfresh and the Viral Factory

Geetanjali just mailed me this Center fresh viral. Very cool!! Wish we had done it...You can watch it here...But it got me thinking...

1. Most virals of Indian origin look as if they have been manufactured at a Central Viral Factory.

2. Same art, similar narrative styles, same measured portions of quirkiness...

3. It's as if the clients are saying - mujhe bhi ek viral bana do exactly pehle jaise wala...please please and the agencies(y) comply...

4. But virals are a very good example of the 'new creative' - spicy, mashed up with popular culture. No great burden to be 'entirely original'.

I must lay my hands on the 10 ways to make a viral article that Leroy promised...
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