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Tuesday, August 5

Experience Design and the 'Future of Cornflakes!!'

Was reading an article on Experience Design in the last issue of Contagious magazine.
Archiving some learnings...

1. The definition of what actually constitutes branding is increasingly broad. Branded touch-points now include everything from an online presence to a smiling customer representative and the band-aid solution of an advertising campaign is no substitute for a holistic, positive experience. If advertising is the end of the chain, Experience Design is the chain! - 'Jess Greenwood'

2. In today's world, any company that is working within products or services of any kind needs to stop this notion of expertise. the idea that they know best what the customer wants - quite a missionary stance, actually - and start creating with the very people they want to build products and services for. - Anna Kirah, a design anthropologist.

3. I have no idea whether the chemicals in Toilet duck are any good. I just like the fact that it's shaped like a duck. - Rory Sutherland, Vice Chairman, Ogilvy Group,UK

4. I'm convinced that some sort of Experience Design will become the master discipline for businesses that want to be good at selling stuff. - Russell Davies, freelance planner/ blogger

5. Looking around the work-arounds and self generated solutions that consumers create to navigate certain problems is infinitely more inspiring than sitting in a room with a one way mirror and saying "What's the future of cornflakes? - Paul Bennett, Creative Director, Ideo

Suddenly this reminds me of a packaging research amongst kids( I attended some 6 years back) where a fairly persistent researcher wouldn't leave the poor kid before he replied what story he remembered on seeing the Dabur Honey label...phew!!

These last two months I have tried to dig around a little(with my planner hat) in the conversation, social media space, the next two hopefully would be in Experience Design...

2 comments:

POOJA NAIR said...

I love the 'toilet duck' quote!

It shows that the heart rules over the mind afterall!

Manish said...

Me too!! This reminds me of Robyn Putter's story( he was the ex WW creative head of WPP). He was giving a talk at Cambodia last year(that I attended)...

This was the story of his father who wanted to buy a blue Chevy wheras the dealer kept on giving discounts on the red one in the showroom...

His father never bought the chevy. He just wanted a blue car.Walked away. Period.

My current gaadi - a used Lancer, I just picked it over everything because of the way the front grille looks and of course the steelish light greenish-blue colour...My decision was made in a few seconds just in a glance...That's how powerful the irrational part of our selves is ...

Ab bechara planner kya kare - maybe we all shud invest in learning experience design LOL. That's a bright future career!!!

Actually good planners are intuitive about experience design...