Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Crowdcasting - The Wisdom Of Crowds
    In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Open Source Creativity
    Was chatting with a fellow planner who said she is 1/4 copy-writer, 3/4 planner...Well I too think/ feel/ believe to be part copy-writer-par...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Information vs. Inspiration
    I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
  • Power of Stories
    Some days ago, Meraj had sent this mail...I thought it deserved to be shared with the blogosphere...Read on! It was probably the April of 19...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...

Saturday, September 6

Bluetooth, Bollywood Aur Bihar

There is so much happening around. Yesterday, was trying to get our Bluetooth bus-shelter up and running and then even ended up writing an article on Bluetooth Marketing...You can read it here...

This morning after a late start with some simulated fight sequences with my son, Neo came to the office to plug in few hours on my 'New Marketing and Bollywood' book. The blank page is scary...

As I was searching the web, came across Shekhar Kapur's post on Bihar Floods : Do we treat Bihar as a lost cause?

Actually my wife collected a whole lot of clothes and some money for the flood affected. She got in touch with an organisation called DoctorsForYou!!

Somewhere, Shekhar is right. There was more hype around the Arushi murder case in organised media than when 2 million people get affected in perhaps India's worst natural calamity!!
Posted by at
Labels: , , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)