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Showing posts with label Indian Wedding Market. Show all posts
Showing posts with label Indian Wedding Market. Show all posts

Friday, February 22

Dil Peechha Karta Hai Dil Ka....

Watch the video here!
Tere ishq mein apni manzil ka...thus goes the new viral video from SimplyMarry.com! Watch it here on FireandIce.co.in

Simple, clean, hummable track with cute animation - dil karta hai forward karene ka... Ab yeh 'Youngistaan Hai Meri Jaan!'

Sunday, June 24

Wednesday, May 2

The Smallness of Big B?

In my Oct 11 post, I had gushed my adulation for Amitabh Bachchan. But the recent event managed wedding of Abhishek and Ash and the loud noises made in/ by media left me puzzled about this great actor. Was wondering - is AB losing it?

No doubt, he is a legendary actor. But increasingly his close crony friends - Amar Singh and Mulayam, his less than credible endorsement of brand UP and his 'manglik' obsessions have left huge question marks in my mind!

Well, am not alone. The Outlook issue(May 7) has the artistic and literary community berating Amitabh's conduct during and before the Abhishek-Ash wedding...

Says film-maker Mrinal Sen - "The ritualism of so many temple visits is ridiculous. It's shocking that a person of Amitabh's stature should be indulging in this."

Voices the artist Paritosh Sen - "Amitabh has set a dangerous example by displaying superstitious beliefs. Because of who he is, the public watch and believe that much more."

The intellectual class is of the view that Amitabh's big-banner ritualism is a travesty of his father Harivanshrai's legacy!!

Of course one can blame the TRP hungry television media for the over-the-top attention given to a celebrity marriage but the fact remains that Amitabh has made a big public tamasha of a private wedding...And his overly superstitious doting father role has dented his image!

Saturday, January 13

Arranged Love, Love Arranged

I have written earlier on the subject of marriage portals and how these portals are more about family psychology than technology!

The Great Indian wedding is amongst the most colourful, engaging, furiously-reinventing, cross-over social concepts of our times. And therefore of utmost interest and curiosity to me. Found this very well written and researched piece by Tavishi P. Rastogi in HT Brunch.

I have tried to summarise the main points raised over this business of 'arranged love' or better still 'love arranged' marriages.

A recent survey of 603 young men and women in Delhi and Bombay(between the ages of 17 and 25) revealed that a staggering 93% approve of arranged marriages!!A generation ago, metro India rebelled against the very idea of arranged marriages. So, why does Gen Now want Mummy-Papa to find them spouses?
Many cultural/ societal/ individual shifts have been happening often at high pace that have resulted in this...

1. Defiance --> Compliance
Then - The caste/sub-caste restrictions on marriage were far more stronger; so young couples in love had to necessarily rebel.

Now - The new nuclear family parents are far more accomodating and relenting to inter caste/ even inter religion marriages...hence, love is accepted and complied with and almost invaribaly accompanied with the pomp and panache of an arranged marriage! I just attended one such marriage in Mangalore last week. In fact at the sangeet, the love story of the bride and groom was enacted as street theatre with the accompaniment of Bollywood music in front of parents, elders and close friends and relatives!!

2. Risk Takers --> Risk Averse
Then - Love was worth taking the risk of parental disapproval and societal flak.
Love marriage was an emotional decision!

Now - Career obsession by both partners, extremely busy lives and a comfortable lifestyle are too tempting to risk over the mundane but necessary subject of marriage.
Arranged Love marriage for many is a 'considered decision'.

3. Social Decision --> Individual Decision
Then - Part of the angst among young couples was that almost everybody(except the groom and the bride) had a role and decision/ veto power. Arranged marriages involved joint/ consensual decisions.

Now - Arranged love/ love/ love arranged are individual decisions, aided by the internet/ open source parents/ nuclear lifestyles. Diasporic joint families are more for props in the back-drop of a well choreographed sangeet than for 'decision making'.

4. Life Partners --> Lifestyle Partners
Then - Arranged or love marrianges were to get a spouse as life partner.

Now - Young men and women today are looking for perfect spouses/ complete packages/ perfect 10 partnerships that will complement their carefully constructed lifestyles.

5. Hi Tolerance, Lo Expectations --> Lo Tolerance, High Expectations
Self explanatory. Bound to happen when marriages are increasingly being treated as lifetsyle choices/ decisions!

6. Then : Arranged = The arrangement of finding a nice match(status & family compatibility) done by elders

Now : Arranged = The convenience of a finding a safe match(individual compatibility and parental acceptance)

For an increasingly consumerist culture, the market forces are bound to intersect personal spheres. Therefore, marriage contracts, arranged loves, and lifestyle partners are it's natural fall-outs...


Of course no trend completely replaces the earlier patterns or basic human needs, values and aspirations...