Popular Posts

  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • Merchant Clark, Cecil Hotel and a 30 year dream...
    It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • iShift
    I was planning to hold this post till sunday night when I would have blogged my departure from Mudra/ Tribal DDB.(Not that 48 hrs makes much...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • Viruses of the mind
    Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advoc...
Showing posts with label Webchutney. Show all posts
Showing posts with label Webchutney. Show all posts

Saturday, January 26

Digital is Unevenly Distributed...


On Monday, Jan 21st, Tribal DDB Worldwide became the first Digital Shop/ agency/ global digital brain to Win the Ad Age Global Agency Network of the Year!!

Big Congrats to them!!

This marks the first time in history that a digital company has won this honour!

You can check the full story here

Maybe, things will change from a 30sec obsession to more digital solutions in India as well...

Although, have you ever heard a Balki, Piyush, Pops, Chax, Aggie, etc. talk about the internet, new media, digital, UGC...I haven't! LOL

Prasoon might be an exception. He did talk about Second Life in a ET/ DNA article last year...

The digital lead is already being taken by the likes of Tribal DDB, Webchutney, PC Webwise, Pinstorm, Quasar, Creative Avenues, etc.

Later WPP, IPG and Omnicom companies will buy them at fat sums:-)( Quasar was lapped up by WPP Digital a short while ago)

At the moment, digital is unevenly distributed - the thinking, the creatives, the planners, the urgency, the talent and the CEO priority...
Posted by at 3 comments:
Labels: , , , , , ,

Saturday, January 12

Kick Ass Manifesto

You can read it better here!

Stumbled upon this kick-ass manifesto of Webchutney, amongst India's hottest/ coolest digital full service agencies...Have a dekko at their blog here!

Don't think any Indian traditional offline agency has a blog yet! Correct me if I am wrong!

You can find 3 real cool webchutney virals here...(viral classics like Thakur Ka Inteqam, Makkad-man and Ali Baba(done for the Airtel ring-tone) LOL
Posted by at 2 comments:
Labels: , , , ,
Subscribe to: Posts (Atom)