On Monday, Jan 21st, Tribal DDB Worldwide became the first Digital Shop/ agency/ global digital brain to Win the Ad Age Global Agency Network of the Year!!
Big Congrats to them!!
This marks the first time in history that a digital company has won this honour!
You can check the full story here
Maybe, things will change from a 30sec obsession to more digital solutions in India as well...
Although, have you ever heard a Balki, Piyush, Pops, Chax, Aggie, etc. talk about the internet, new media, digital, UGC...I haven't! LOL
Prasoon might be an exception. He did talk about Second Life in a ET/ DNA article last year...
The digital lead is already being taken by the likes of Tribal DDB, Webchutney, PC Webwise, Pinstorm, Quasar, Creative Avenues, etc.
Later WPP, IPG and Omnicom companies will buy them at fat sums:-)( Quasar was lapped up by WPP Digital a short while ago)
At the moment, digital is unevenly distributed - the thinking, the creatives, the planners, the urgency, the talent and the CEO priority...
3 comments:
Though I heard Alyque Padamsee once talking about online advertisng. Here are the holy words"Online advertisements, I feel, work to a limited extent. Seeing those ads involves an extremely tedious process. First, you need to switch on your computer, then log in, then go to your favorite site. By that time, you can read at least two newspapers, watch half a dozen television commercials, or read 15 SMS-es. Internet ad takes too much of time, it's not instant."
Though I have heard Alque Padamsee talking about online advertising once. Here are the Holy words "Online advertisements, I feel, work to a limited extent. Seeing those ads involves an extremely tedious process. First, you need to switch on your computer, then log in, then go to your favourite site. By that time, you can read at least two newspapers, watch half a dozen television commercials, or read 15 SMS-es. Internet ad takes too much of time, it's not instant."
dude i quite liked your blog. i mean i just stumbled upon it. shouldn't 'PC Webwise' be BC Webwise?
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