Popular Posts

  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • Bang On, Big Bang But Very Expected!
    Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • How to be even more interesting
    Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
  • Crowdcasting - The Wisdom Of Crowds
    In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
  • Got Journalism of Courage. Need Brave Marketing!
    A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...

Thursday, November 23

Mumbai Musings II

Another common sight in many metros and Indian cities today! The water-tank-retro-looks is a perfect 'Out-Of-Home' media. It just needs a little bit of added design touch to make it retro-cool and you invent another medium to show-case brands from apparel to lifestyle to Bollywood movies:-)

Just like in creative plots, media needs to bring in more surprise...In an attention starved world, the zagged canvas of creativity, landscape gets noticed!
Posted by at

2 comments:

pooR_Planner said...

I'd also love to see the revival of wall graffiti in it's spurced-up version (barring political message and vote cast etc.) ... canvas all around us... needs a thinking mind and creatives 2.0 from agencies to give it a fresh look.

9:32 AM
Unknown said...

hey roop...chk my article on afaqs today!

yes, am talking to my client Mumbai Mirror on the reading corner idea!

cheers
M\

10:25 AM

Post a Comment

Subscribe to: Post Comments (Atom)