While hunting for Aamir Khan's blog on the net, stumbled upon this Amul hoarding...Had somehow missed this one...utterly cute!
Now, here's a brand that can take it's iconic advertising a step ahead using the net and the new technologies...and some participatory communication!
1. How about 'Make your own Billboard' contest? I think it could be quite a hit!
2. Or post 'The topical message of the day with the familiar twist' contest.
3. Amul - School of creativity for street children. Kya pata we may end up spotting the next Hussain?
4. How about Amul Humour blog?
I feel just about 10% of this great Indian brand has been explored by mass media till now! Now that Amul is the biggest Asian milk brand...it needs to Think Really Big and even Bolder than in the past...Would love to work on a new media strategy project for Amul!
Any more ideas guys?
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Was doing some research for my Bollywood book. Essentially trying to figure out why certain things, stories, anecdotes on celluloid stick, o...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
It's been a gap of two weeks from the blog...The longest in quite some time...Work, a few articles and general lethargy. No sublime or s...