While hunting for Aamir Khan's blog on the net, stumbled upon this Amul hoarding...Had somehow missed this one...utterly cute!
Now, here's a brand that can take it's iconic advertising a step ahead using the net and the new technologies...and some participatory communication!
1. How about 'Make your own Billboard' contest? I think it could be quite a hit!
2. Or post 'The topical message of the day with the familiar twist' contest.
3. Amul - School of creativity for street children. Kya pata we may end up spotting the next Hussain?
4. How about Amul Humour blog?
I feel just about 10% of this great Indian brand has been explored by mass media till now! Now that Amul is the biggest Asian milk brand...it needs to Think Really Big and even Bolder than in the past...Would love to work on a new media strategy project for Amul!
Any more ideas guys?
Few days back, I had shared some facts and POV on blogging . Yes, its a niche sport:-)Many planners in India are into it...We(Iqbal, Kajal, ...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
The new TVCs of Mahindra Logan are so bad that it makes the car look good in contrast! Honestly, for a solid ugly car that was doing good mo...
Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic...