While hunting for Aamir Khan's blog on the net, stumbled upon this Amul hoarding...Had somehow missed this one...utterly cute!
Now, here's a brand that can take it's iconic advertising a step ahead using the net and the new technologies...and some participatory communication!
1. How about 'Make your own Billboard' contest? I think it could be quite a hit!
2. Or post 'The topical message of the day with the familiar twist' contest.
3. Amul - School of creativity for street children. Kya pata we may end up spotting the next Hussain?
4. How about Amul Humour blog?
I feel just about 10% of this great Indian brand has been explored by mass media till now! Now that Amul is the biggest Asian milk brand...it needs to Think Really Big and even Bolder than in the past...Would love to work on a new media strategy project for Amul!
Any more ideas guys?
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